Presentation of mWatch: Survey on Mobile Readiness in Salzburg Study to assess the opportunity for a Living Lab Salzburg
Presentation of mWatch: Survey on Mobile Readiness in Salzburg Study to assess the opportunity for a Living Lab Salzburg
Salzburg / Copenhagen. In October 2006 the mWatch Study on the potentials of the Region and City of Salzburg for a Living Lab was finalized. The presentation will take place on Monday, November 6th, 2006 at the ICT&S Center in Salzburg. The “Living Lab” Study is a pilot project of the ICT&S Center to measure Austria’s development as an Information Society.
The Study was conducted as part of the “Living Labs Europe” initiative which aims at connecting regional innovational spaces throughout Europe. At the moment 20 Living Labs operate in Europe.
A Living Lab is a regional space functioning as a lab to develop prototypes for new Information and Communication Technologies (ICTs). The concept of Living Labs is to provide a dynamic, open and user-centered public space, to bring together stakeholders from economy, the public sector and science in order to encourage innovation and economic development in the field of new technologies on a regional basis. This cooperative work and research “space” enhances the development of prototypes for new ICTs and mobile applications.
The main focus of a Living Lab is on mobile technologies which offer users (citizens, businesses, visitors) more mobility, flexibility and comfort e.g. in their activities at work, at home, in the public as well as during travels. The technologies and applications developed in a Living Lab are user-oriented, aiming at supporting the needs of users, consumers and citizens and actively involving them in the design process. Living Labs Europe enables technology transfers and the creation of cross-national partnerships in the fields of business, the public sector and R&D. Living Labs are network-based organisations in a networked society.
The current study was executed by Interlace-Invent in cooperation with ICT&S Centre from May to October 2006. It analyses Salzburg’s potentials in the field of mobile communication.
Qualitative interviews with stakeholders from the business community, the public sector and science institutions; as well as quantitative, statisticical figures present indicators on the „Mobile Readiness“ of Salzburg.The results will be presented to the public on November 6th, 2006 at the ICT&S Centre in Salzburg and can be downloaded from http://www.livinglabs-europe.com/salzburg/.
The research for the mWatch study for Salzburg was funded by:
ZIS – Zentrum für Innovation und Standortpolitik
Land Salzburg, Fachabteilung 15: Wirtschaft, Tourismus, Energie
Land Salzburg, Fachabteilung 0/92: Hochschulen, Wissenschaft und Zukunftsfragen
Stadt Salzburg WirtschaftsService
As interview partners for the mWatch study persons representing the following organizations participated:
Austrian Research StudiosFachhochschule Salzburg
Industriellenvereinigung Salzburg